These are real automation projects — the kind of solutions we design and deliver. If you see a result that looks like your operation, that's the point. We can design a solution like this for you.
These projects were delivered by Haorui Technology — the company PRA was built from. China is the world's #1 industrial robot market. Haorui's platform was forged in that environment: food, dairy, cold chain and logistics at a scale and intensity New Zealand has never seen. PRA is Haorui's New Zealand operation — bringing this exact capability, fully localised for NZ.
PRA is Haorui's New Zealand operation — not a startup, but the NZ extension of a proven automation software company. We are actively deploying Haorui's platform in NZ, localised for MPI compliance, NZD economics, Callaghan Innovation funding, and the specific demands of NZ food and logistics operations. If you want to be among the first NZ businesses to run on this platform, we welcome the conversation.
Haorui Technology designed and delivered a fully automated cold-chain distribution centre for a major Chinese food group. The facility operates across three temperature zones (-28°C frozen, 0–4°C chilled, ambient) with stacker crane AS/RS, automated conveyor routing, and a Haorui WMS/WCS platform managing inventory in real time.
The system replaced a manually operated facility running at 60% capacity utilisation, with high labour turnover due to cold working conditions. Post-automation, the facility operates 24/7 with a fraction of the previous headcount.
A large dairy processing facility in eastern China was running three manual palletizing shifts with high injury rates and throughput limited to 280 cases/hour per line. Haorui designed a two-robot palletizing cell with integrated conveyor infeed, vision-guided layer formation, and automatic pallet wrapping — connected to the plant's MES via Haorui's integration layer.
A national e-commerce operator needed to triple order throughput without expanding their warehouse footprint. Haorui deployed a 40-unit AMR fleet with goods-to-person picking stations, managed by Haorui's WES platform. The fleet operates 22 hours per day with automated inductive charging during off-peak windows.
A beverage manufacturer producing 12 SKUs across two lines needed to automate packaging changeovers and end-of-line palletizing. Haorui designed a flexible robot cell with automatic gripper change, SKU-aware layer programming via Haorui's WCS, and full integration with the plant's SAP ERP for production order management.
A third-party logistics operator managing 15,000+ SKUs for 8 FMCG clients needed to increase storage density and order accuracy. Haorui designed a 28m high-bay stacker crane system with 42,000 pallet locations, managed entirely by Haorui's WMS platform — with real-time inventory visibility for all 8 clients via a multi-tenant portal.
A meat processing facility required automation that could withstand daily high-pressure washdown (IP69K), operate in 2–4°C environments, and comply with food safety regulations. Haorui specified stainless steel robot cells with hygienic-grade guarding, integrated with the facility's HACCP monitoring system and Haorui's MES for production tracking.
An electronics manufacturer with 24 CNC machines was losing 35% of machine capacity to manual material handling wait times. Haorui deployed 18 AMRs to automate material delivery between the warehouse and production floor, integrated with Haorui's MES for real-time job scheduling and machine utilisation tracking.
PRA is Haorui Technology's New Zealand operation. The projects above represent the depth of capability we bring to every NZ engagement — the same software platform, the same engineering methodology, the same integration approach. Fully localised for New Zealand: MPI food safety compliance, NZD pricing, Callaghan Innovation R&D grant eligibility, and MYOB / Xero ERP integration.
We are actively deploying this platform in New Zealand now. If you are considering automation for your dairy, meat processing, cold chain or logistics operation — and you want a team that brings genuine technical depth rather than a reseller's product catalogue — we welcome the conversation.
Start a Conversation →We'll review your current process, identify where automation creates the most value, and outline what a solution like the ones above might look like for your specific situation. No pressure, no obligation.