Solutions That Worked.
Problems That Were Solved.

These are real automation projects — the kind of solutions we design and deliver. If you see a result that looks like your operation, that's the point. We can design a solution like this for you.

Our Technology Foundation

These projects were delivered by Haorui Technology — the company PRA was built from. China is the world's #1 industrial robot market. Haorui's platform was forged in that environment: food, dairy, cold chain and logistics at a scale and intensity New Zealand has never seen. PRA is Haorui's New Zealand operation — bringing this exact capability, fully localised for NZ.

PRA in New Zealand

PRA is Haorui's New Zealand operation — not a startup, but the NZ extension of a proven automation software company. We are actively deploying Haorui's platform in NZ, localised for MPI compliance, NZD economics, Callaghan Innovation funding, and the specific demands of NZ food and logistics operations. If you want to be among the first NZ businesses to run on this platform, we welcome the conversation.

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Dairy Palletizing Automation
Food & Beverage Haorui Technology · China

Dairy Processing Plant — High-Speed Palletizing Line

A large dairy processing facility in eastern China was running three manual palletizing shifts with high injury rates and throughput limited to 280 cases/hour per line. Haorui designed a two-robot palletizing cell with integrated conveyor infeed, vision-guided layer formation, and automatic pallet wrapping — connected to the plant's MES via Haorui's integration layer.

1,400+
Cases/Hour
0
Manual Operators
18mo
Payback Period
Palletizing Robot Cells Vision Guidance Haorui MES Integration Auto Pallet Wrapping
AMR Intralogistics
AMR / Intralogistics Haorui Technology · China

E-Commerce Fulfilment Centre — 40-Unit AMR Fleet

A national e-commerce operator needed to triple order throughput without expanding their warehouse footprint. Haorui deployed a 40-unit AMR fleet with goods-to-person picking stations, managed by Haorui's WES platform. The fleet operates 22 hours per day with automated inductive charging during off-peak windows.

Order Throughput
40
AMR Units
99.8%
Pick Accuracy
AMR Fleet (40 units) Haorui WES Platform Goods-to-Person Picking Inductive Charging
Food Processing Robot
Food Processing Haorui Technology · China

Beverage Manufacturer — Integrated Packaging & Palletizing

A beverage manufacturer producing 12 SKUs across two lines needed to automate packaging changeovers and end-of-line palletizing. Haorui designed a flexible robot cell with automatic gripper change, SKU-aware layer programming via Haorui's WCS, and full integration with the plant's SAP ERP for production order management.

12
SKUs Handled
<8min
Changeover Time
SAP
ERP Integrated
Flexible Robot Cell Auto Gripper Change Haorui WCS SAP Integration
Warehouse AS/RS
Warehouse / Logistics Haorui Technology · China

3PL Operator — High-Bay Pallet AS/RS with Haorui WMS

A third-party logistics operator managing 15,000+ SKUs for 8 FMCG clients needed to increase storage density and order accuracy. Haorui designed a 28m high-bay stacker crane system with 42,000 pallet locations, managed entirely by Haorui's WMS platform — with real-time inventory visibility for all 8 clients via a multi-tenant portal.

42,000
Pallet Locations
99.9%
Inventory Accuracy
8
Client Tenants
28m High-Bay AS/RS Haorui WMS Multi-Tenant Portal RFID Integration
Hygienic Robot Cell
Food Processing · Hygienic Haorui Technology · China

Meat Processing Facility — Hygienic Robot Cells with IP69K Rating

A meat processing facility required automation that could withstand daily high-pressure washdown (IP69K), operate in 2–4°C environments, and comply with food safety regulations. Haorui specified stainless steel robot cells with hygienic-grade guarding, integrated with the facility's HACCP monitoring system and Haorui's MES for production tracking.

IP69K
Washdown Rating
2–4°C
Operating Temp
HACCP
Compliant
Stainless Steel Robot Cells IP69K Hygienic HACCP Integration Haorui MES
Manufacturing AMR
Manufacturing Haorui Technology · China

Electronics Manufacturer — AMR-Driven Machine Tending & Material Flow

An electronics manufacturer with 24 CNC machines was losing 35% of machine capacity to manual material handling wait times. Haorui deployed 18 AMRs to automate material delivery between the warehouse and production floor, integrated with Haorui's MES for real-time job scheduling and machine utilisation tracking.

+35%
Machine Utilisation
18
AMR Units
24/7
Operation
AMR Fleet (18 units) Machine Tending Haorui MES Job Scheduling SW

The Experience Is Real.
The Location Is New.

PRA is Haorui Technology's New Zealand operation. The projects above represent the depth of capability we bring to every NZ engagement — the same software platform, the same engineering methodology, the same integration approach. Fully localised for New Zealand: MPI food safety compliance, NZD pricing, Callaghan Innovation R&D grant eligibility, and MYOB / Xero ERP integration.

We are actively deploying this platform in New Zealand now. If you are considering automation for your dairy, meat processing, cold chain or logistics operation — and you want a team that brings genuine technical depth rather than a reseller's product catalogue — we welcome the conversation.

Start a Conversation →
10+
Years of Haorui Technology operations
200+
Automation projects delivered in China
NZ Localisation — What We Adapt for New Zealand
MPI food safety & export compliance
NZD pricing & Callaghan Innovation grants
MYOB / Xero / NZ ERP integration
NZ employment law & ACC cost modelling
NZ dairy & meat processing standards
Auckland-based engineering support team
NZ
Auckland-based engineering team, ready to deploy
Free
Site assessment for your first NZ project discussion

Tell Us About Your Operation.

We'll review your current process, identify where automation creates the most value, and outline what a solution like the ones above might look like for your specific situation. No pressure, no obligation.

Book a Free Site Assessment → Estimate Your ROI →
Free
Site Assessment
48hr
Response Time
NZD
Pricing in NZ Dollars
AKL
Auckland-Based Team