About Pacific Robotics & Automation

Helping New Zealand
Industry Move Forward

We are a New Zealand-based robotics and automation solution provider, combining world-class robotic hardware, proven software systems and practical engineering integration to help local businesses upgrade their operations.

Who We Are

A New Zealand Automation Specialist

Pacific Robotics & Automation Ltd is a New Zealand-based intelligent automation solution company, focused on industrial robotics, smart warehousing, AGV mobile robots and manufacturing digitalisation.

We serve manufacturers, warehouses, logistics operators, food processors and industrial businesses — helping them improve productivity, reduce labour dependency and increase operational visibility through advanced robotic systems, automated storage technologies and intelligent software platforms.

"We don't just sell equipment. We deliver automation systems that work — and keep working."

Our solutions combine KUKA's globally proven industrial robot technology with Haorui Technology's mature software platform, backed by local engineering expertise and on-the-ground support in New Zealand.

From initial site assessment and feasibility analysis through to system design, integration, installation, commissioning, training and long-term maintenance — we provide end-to-end automation services tailored for New Zealand's industrial environment.

Our Principles

What We Stand For

The principles that guide every project we take on.

Practical Engineering

We design automation systems that work in the real world — accounting for your specific products, processes, space constraints and budget. No over-engineered solutions that look good on paper but fail in practice.

Proven Technology

We build on technology that has been validated at scale — KUKA robots deployed in thousands of industrial facilities worldwide, and software platforms with extensive production deployment history. No experiments at your expense.

Long-Term Partnership

Automation is not a one-time purchase — it's an ongoing relationship. We provide maintenance contracts, remote monitoring, system upgrades and technical support to keep your automation running reliably for years.

Scalable Solutions

We design systems that can grow with your business. Start with a single robot cell, add AGVs next year, integrate WMS the year after — each phase builds on the last without requiring a complete redesign.

Honest Assessment

We tell you when automation makes sense and when it doesn't. If a manual process is more cost-effective for your current volume, we'll say so — and help you plan for when automation becomes the right choice.

Local Commitment

We are a New Zealand company, committed to the New Zealand market. Our team understands local industry, local regulations and the specific challenges NZ businesses face — and we're here for the long term.

How We Work

Our Project Approach

Every automation project follows a structured process — from initial assessment through to long-term support — ensuring the right solution is designed and delivered reliably.

Phase 1

Site Assessment

We visit your facility, observe current operations, measure throughput and identify automation opportunities. This is always free of charge and without obligation.

Phase 2

Solution Design

We develop a custom automation concept — including system layout, equipment selection, software architecture and a phased implementation roadmap with ROI analysis.

Phase 3

Integration & Build

Hardware procurement, software configuration, system engineering and factory acceptance testing — ensuring everything works before it arrives on your site.

Phase 4

Installation & Support

On-site installation, commissioning, operator training and go-live support — followed by ongoing maintenance contracts and remote technical support.

The New Zealand Market

Why Automation Matters for NZ Industry

New Zealand's industrial sector faces a specific set of challenges that make automation increasingly important — and increasingly viable — for businesses of all sizes.

💰

Rising Labour Costs

NZ minimum wage increases and tight labour markets make the ROI case for automation stronger every year.

👷

Labour Shortages

Many NZ manufacturers and logistics operators struggle to find and retain staff for repetitive, physically demanding roles.

🌏

Export Competitiveness

NZ exporters compete globally — automation helps maintain quality and cost competitiveness against overseas producers.

🛡️

WorkSafe Compliance

Automating hazardous manual tasks reduces ACC claims, improves safety records and helps meet WorkSafe obligations.

Helping New ZealandIndustry Move Forward