Automation Solutions & Software Integration — New Zealand

We Design the Solution.
You Choose What to Build.
We Make It Work.

PRA is the New Zealand extension of Haorui Technology — China's industrial automation software company. We bring Haorui's decade of proven deployments across food, dairy, cold chain and logistics directly to New Zealand operations, with local engineers and full NZ localisation.

Hardware Partners We Work With
KUKA
Robotics
Swisslog
Intralogistics
+ Others
Best fit for your project
Book a Free Site Assessment → Explore Solutions

Robot Density — Robots per 10,000 Manufacturing Workers

New Zealand
55
Germany
371
South Korea
934

Source: Callaghan Innovation, 2024. NZ is 17× less automated than South Korea.

28% NZ wage cost increase since 2020
70% of new US warehouses are automated
300% throughput increase possible with AS/RS
-30°C Cold chain robot operating range
CN
Backed by Haorui Technology
China's industrial automation software leader — 10+ years, 200+ deployments
NZ
NZ-Localised Engineering Team
Auckland-based. NZ compliance. NZD pricing. Callaghan Innovation eligible.
⚙
Software-First Integration
WMS / WES / MES / AGV platform — connects any hardware to any ERP
⏱
18–24 Month Payback
NZ automation ROI — driven by $23.95/hr minimum wage and ACC costs
Is This Your Business?

The Problems We Solve for NZ Industry

New Zealand's food, dairy, cold chain and logistics sectors are under pressure from rising wages, labour shortages, and global competition. These are the conversations we have every week with NZ business owners.

Dairy & Meat Processing

"We can't find workers willing to do night shifts in a cold room."

Labour turnover in NZ cold processing facilities runs at 40–60% annually. ACC claims from manual handling cost the sector millions. Automation eliminates the problem entirely.

PRA Solution: Cold-rated robot cells + automated cold store AS/RS →
Food & Beverage Manufacturing

"Our palletizing line is a bottleneck. We lose 2 hours every shift change."

Manual palletizing limits throughput to 200–400 cases/hour. A KUKA KR QUANTEC PA robot runs at 1,500+ cases/hour, 24/7, with zero shift changes and consistent stack quality.

PRA Solution: Automated palletizing cell + PRA integration software →
Logistics & Distribution

"Our warehouse is full but we still can't find what we need."

Traditional racking uses 30–40% of available cubic space. Swisslog AutoStore uses 60% less floor space than conventional storage while delivering 99.9% inventory accuracy.

PRA Solution: Cube storage AS/RS + WMS software + ERP integration →
FMCG & Grocery Distribution

"E-commerce orders are getting smaller and more complex. We can't keep up."

Order complexity has tripled in 5 years. Swisslog CarryPick delivers goods-to-person picking at 400+ lines/hour with 99.9% accuracy — without building a new warehouse.

PRA Solution: AMR goods-to-person picking + WES/WMS platform →
Manufacturing

"Our CNC machines sit idle 30% of the time waiting for parts."

Manual machine tending creates bottlenecks and safety risks. KUKA AMRs and robot cells automate machine loading/unloading, running 24/7 with inductive charging between tasks.

PRA Solution: AMR fleet + machine tending cells + fleet management SW →
Cold Chain & Frozen Storage

"We're running out of cold storage space but can't afford to build more."

Swisslog Vectura stacker cranes in high-bay cold stores achieve 4× the storage density of conventional racking in the same footprint, operating reliably at -28°C.

PRA Solution: High-bay cold store stacker crane system + WMS →
Our Hardware Partners

We Choose the Best Tool
for Your Problem

PRA is hardware-agnostic. We design the solution first, then select the best equipment for your specific application and budget. Our preferred partners — KUKA and Swisslog — are world leaders in their categories, and we have deep integration experience with both. But we're not locked in.

KUKA
KUKA AG
Industrial Robots & AMR · Germany · Est. 1898

KUKA is one of the world's leading manufacturers of industrial robots, with over 4 million robots installed globally. From 3kg collaborative robots to 1,500kg heavy-duty palletizers, KUKA's range covers every manufacturing application — including food-grade HO variants and deep-freeze rated models for cold chain environments.

KR CYBERTECH (8–35kg) KR QUANTEC PA (120–300kg) KR FORTEC (240–800kg) LBR iiwa Cobot KR DELTA Pick & Place KMP AMR Fleet iiQKA.Palletizing Software iiQoT IIoT Platform
Explore KUKA Solutions →
Swisslog
Swisslog
Intralogistics Automation · KUKA Group · Est. 1898

Swisslog is a global leader in warehouse automation and intralogistics, and a subsidiary of KUKA Group. With over 100 years of experience and 500+ software experts worldwide, Swisslog delivers AutoStore cube storage, CarryPick AMR picking, Vectura stacker cranes, and the SynQ unified warehouse management platform — with a dedicated ANZ team in Australia and New Zealand.

AutoStore Cube ASRS CarryPick AMR Picking Vectura Stacker Crane ACPaQ Case Picking AgileStore Pallet ASRS SynQ WMS/WES/WCS
Explore Swisslog Solutions →
Our relationship with these brands: PRA integrates KUKA and Swisslog hardware as part of our automation solutions — we are not a reseller or exclusive distributor. We select their equipment because it's the best fit for most NZ applications, and we have proven integration experience with both. For projects where another hardware brand is a better fit, we'll tell you.
See It In Action

Automation in Action — Real Deployments

Watch how the systems we integrate operate in real production and warehouse environments. These are the technologies we bring to New Zealand.

KUKA AMR · Intralogistics

Feel the Flow: Autonomous Mobile Robots by KUKA

KUKA's AMR portfolio automates material transport across production floors and warehouses — 24/7, with inductive charging.

KUKA AMR · Supply Chain · MODEX 2024

KUKA KMP 1500P: Depalletizing & Material Flow

Two KMP 1500P AMRs simulate a full manufacturing floor — depalletizing, transport, and machine supply — at MODEX 2024.

KUKA · MODEX 2026 · Latest

KUKA at MODEX 2026: AMRs, Palletizing & Smart Automation

The latest KUKA innovations in robotics, AMRs, and integrated automation systems — showcased at MODEX 2026.

Swisslog · AutoStore · ASRS

AutoStore by Swisslog: Robotized Storage & Order Picking

AutoStore uses compact cuboid robots and bins to handle small parts orders at high speed — using 60% less floor space than conventional racking.

Swisslog · CarryPick · AMR Picking

CarryPick: AGV-Based Storage & Picking Solution

CarryPick uses autonomous mobile robots to deliver mobile rack units to picking stations — scalable, flexible, and fast to install.

Swisslog · AS/RS · Warehouse Automation

Automated Storage & Retrieval Systems by Swisslog

From high-bay pallet warehouses to mini-load bin systems — Swisslog's modular, software-driven AS/RS portfolio for maximum efficiency.

What We Deliver

Four Ways We Solve
Your Automation Challenge

Every engagement starts with your problem, not with a product catalogue. We design the solution, select the hardware, build the software integration, and support the system long-term.

Industrial Robot Cells
Production Automation

Industrial Robot Cells

Palletizing, machine tending, welding, pick & place — we design the cell, integrate the software, and select the right robot (KUKA or other brands) for your application.

Palletizing Machine Tending Pick & Place
View Robot Solutions →
Smart Warehouse
Warehouse Automation

Smart Warehouse Systems

AutoStore, stacker cranes, goods-to-person picking — we design the warehouse layout, integrate the WMS/WES, and connect it to your ERP.

AS/RS Design WMS/WES Software ERP Integration
View Warehouse Solutions →
AMR Fleet
Intralogistics

Autonomous Mobile Robots

AMR fleets for material transport — we design the fleet, build the fleet management software, and integrate with your production and warehouse systems.

Fleet Design Fleet Management SW 24/7 Operation
View AMR Solutions →
Software Integration
Software & Integration

The Software Layer That Ties It Together

Our WMS/WES/MES platform connects every piece of automation to your business systems — ERP, production planning, order management. This is where our core IP lives.

WMS / WES / MES ERP / SAP / MYOB Custom Integration
View Software Platform →
Industries We Serve

Built for New Zealand's Key Sectors

From Fonterra's dairy plants to Auckland's 3PL warehouses — we understand the specific demands of each industry.

🥛

Dairy & Milk Processing

24/7 operations, hygiene compliance, cold environments, high throughput

PRA cold-chain automation + WMS/WCS integration →
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Meat & Seafood Processing

Labour-intensive, injury risk, cold chain compliance, export quality standards

PRA robot cells + hygienic automation + software →
🍺

Food & Beverage

Palletizing bottlenecks, packaging line speed, seasonal demand peaks

PRA palletizing solution + integration software →
❄️

Cold Chain & Frozen Storage

Space constraints, energy costs, labour in sub-zero environments

PRA high-bay cold store AS/RS + WMS platform →
📦

Logistics & 3PL

Rising labour costs, order accuracy, e-commerce complexity, space limits

PRA warehouse automation + WMS/WES/ERP integration →
🏭

Manufacturing

Machine idle time, material handling, skills shortage, global competition

PRA AMR fleet + robot cells + fleet management SW →
Explore All Industries →
Why Pacific Robotics & Automation

We Design the Solution.
Not Just Sell the Hardware.

Most automation companies in New Zealand are hardware resellers — they represent one brand and fit every problem to that brand's product. PRA works differently: we are the New Zealand continuation of Haorui Technology, China's industrial automation software company. We start with your operation, design the solution, and deploy the same software platform proven across 200+ projects in China's most demanding food, dairy and logistics environments.

China leads the world in industrial automation adoption — more robots deployed annually than the rest of the world combined. Haorui's software platform was built in that environment, where the stakes are high and the scale is unforgiving. PRA brings that capability to New Zealand, fully localised for NZ compliance, NZD pricing, and the specific demands of NZ food and logistics operations.

About Our Company →
01

Local NZ Engineers — Fast Response

Auckland-based engineering team. No waiting for overseas technicians. Site visits within 48 hours, emergency support same day.

02

Hardware-Agnostic — Best Fit, Not Brand Loyalty

We work with KUKA, Swisslog, and other leading brands. We recommend what's right for your project — not what earns us the highest margin.

03

Software Is Our Core — Not an Afterthought

Our WMS/WES/MES platform is the intelligence layer that makes automation actually work for your business. We've built and deployed it across food, dairy, cold chain and logistics operations.

04

Haorui Technology — China's Automation Software Leader

PRA is the NZ extension of Haorui Technology. China deploys more industrial robots annually than the rest of the world combined. Haorui's platform was built and proven in that environment — we bring it to NZ, fully localised.

05

Scalable for NZ Business Size

Start with one robot cell. Scale to a full smart factory. Phased investment plans designed for NZ SME budgets and growth trajectories.

Proven Results

Real Projects. Real Numbers.

These are the types of solutions we design and deliver — proven in production across ANZ and globally. If you see a result that looks like your operation, let's talk about how we'd replicate it for you.

Coca-Cola NZ
Food & Beverage Auckland, New Zealand

Coca-Cola Amatil — Automated Palletising, Auckland DC

Swisslog provided a robot-assisted ACPaQ palletisation solution for Coca-Cola's Auckland distribution centre, enabling highly efficient delivery operations and replacing labour-intensive manual palletising.

ACPaQ Swisslog System
NZ Local Reference
24/7 Operation
Mondelez Australia
FMCG / Confectionery Truganina, Victoria, Australia

Mondelēz International — $130M National Distribution Centre

Swisslog installed 11 Vectura stacker cranes (32m tall), 22 dual-load monorail trolleys, and SynQ WES software for Mondelēz's first national DC in Australia — handling Cadbury, Pascall, and 50+ confectionery brands.

56,100 Pallet Locations
255/hr Outbound Pallets
$130M Project Value
View All Case Studies →
How We Work

From Assessment to Automation

A structured, low-risk approach — designed for NZ businesses that need to see ROI before committing to full deployment.

1

Free Site Assessment

On-site visit to understand your operations, challenges and automation potential

2

Process Analysis

Workflow mapping, throughput measurement and bottleneck identification

3

Solution Design

Custom automation concept with ROI analysis and phased implementation plan

4

System Integration

Hardware procurement, software configuration and system engineering

5

Installation & Go-Live

On-site installation, testing, safety validation and go-live support

6

Training & Support

Operator training, maintenance contracts and ongoing local support

Our Technology Foundation

Built in China.
Deployed in New Zealand.

China is the world's largest industrial robot market — deploying more robots annually than Europe and the Americas combined. Haorui Technology has spent over a decade building and refining automation software in that environment: food processing, dairy, cold chain, logistics, and manufacturing at a scale New Zealand has never seen.

PRA is Haorui's New Zealand operation. We don't adapt foreign software for NZ — we are the NZ team. Our engineers localise every deployment for NZ compliance standards, NZD economics, Callaghan Innovation funding, and the specific operational realities of NZ food and logistics businesses.

✓ NZ food safety & MPI compliance
✓ NZD pricing & Callaghan Innovation eligible
✓ MYOB / Xero / NZ ERP integration
✓ Auckland-based support team
✓ NZ employment & ACC cost modelling
✓ NZ dairy & meat processing standards
See Haorui's Project Portfolio →
10+
Years of Haorui Technology operations
200+
Automation projects delivered in China
#1
China — world's largest robot market by annual deployments
NZ
PRA: Haorui's fully localised New Zealand operation

What's Your Payback Period?

Use our interactive ROI calculator to estimate your automation investment payback period, 10-year net savings and break-even timeline — in under 2 minutes.

Calculate Your ROI →
Get Started

Ready to Automate Your Operation?

Book a free site assessment. We'll visit your facility, map your processes, and show you exactly what's possible — with real numbers and a realistic roadmap.

Book a Free Site Assessment → View Case Studies